Founding member price:£47/mth.
It’s 2am. You’re googling again. And the more you read, the more lost you feel.
Your daughter’s behaviour isn’t the problem. What’s underneath it is. And once you understand that, you know exactly what to do.
WTF - What’s The Feeling don’t you know 😉 - is a community where mums and daughters learn together, escape daily pressures and build the kind of connection that lasts.
We use the Reset Roadmap to take you from “I have no idea what’s going on” to calm, connected parenting that actually works.
No quick fixes. Just real understanding.
And yes, bringing up a tween or teen girl in today’s environment is hard.
✓ No more Googling at 2am ✓ Real coaching, not just content ✓ Tools that actually work
THE DIFFERENCEAre you stuck in the fog?
Here’s what changes when you finally understand what’s beneath the behaviour
RIGHT NOW WITHOUT WTF
WHAT YOU’RE SEEING
Your daughter’s behaviour - the moodiness, the phone addiction, the withdrawal, the anger, the refusal to engage.
WHAT YOU’RE THINKING
Is she always going to be like this? What’s her future going to look like? Is she autistic? Does she have anxiety? ADHD? Or is something else going on?
WHAT YOU’RE MAKING IT MEAN
I’ve messed everything up. I’m a terrible mum. She doesn’t love me any more. She won’t ever be happy. There’s something wrong with her - or me.
HOW YOU’RE FEELING
Exhausted. Like you’re getting it all wrong. Constantly second guessing yourself. Waking at 2am to Google what’s wrong. Isolated. Pressured. Like everyone else has it all sorted and you don’t.
WHAT YOU’RE DOING
Jumping from one diagnosis to the next but not finding anything that really fits. Trying to fix your daughter instead of understanding her. Going from one strategy to the next without knowing what’s going on.
THE RESULT
Confusion. Anxiety. A disconnected relationship with your daughter. Bone deep loneliness.
WITH WTF
WHAT YOU’RE SEEING
She’s coming out of her room a lot more. You’re spending real time together - chatting and laughing again. The phone is still there but it’s not the be all and end all it once was.
WHAT YOU’RE THINKING
“Oh that’s what’s going on. That makes so much sense. I get it now. Behaviour is never just about one thing.”
WHAT YOU’RE MAKING IT MEAN
I can do this. I’ve got this. She needs me more now. We can rebuild this. There’s hope. We’re in this together.
HOW YOU’RE FEELING
Calm. Clear. Confident. Connected to your daughter again. Relieved. Part of a community of mums that truly gets it. Like you can breathe again.
WHAT YOU’RE DOING
Recognising the patterns - her 28 day cycle, sleep, nutrition, screen time, sensory needs, nervous system state, play. Responding with care instead of reacting with frustration. Building adventures together. Planning things, having fun. Talking again.
THE RESULT
Clarity instead of confusion. Calm instead of anxiety. A relationship with your daughter that actually works. Connection restored.
WHY NOTHING ELSE HAS WORKEDThe same advice, over and over. And it’s still not working.
There are plenty of parenting platforms, courses and memberships out there.
But what you need is someone who gets what you’re seeing at home is all connected - sleep, screen-time, nutrition, sensory play, how her body is coping, her cycle.
All of it. At the same time.
You could join a £9/month parenting group and get a dozen well-meaning opinions.
Or you could invest £47/month in The WTF Community - where someone finally acknowledges how hard it is, and helps you to make sense of what you’re seeing, so you understand what's happening underneath the behaviour. Plus you're surrounded by others mums who speak your language.
Because here’s the thing - you don’t need yet another strategy. You need someone to help you see this makes sense. You need understanding, not quick fixes. You need to know you’re not alone in how hard this is.
The same old advice won’t shift this. Understanding will.
WHO I AM & WHY I CREATED THISI’ve been exactly where you are.
I’m Rach. I've spent years working with sick children and teens in hospitals and community settings. I understand how the body works, how children and teens devlop, and what happens when we take away the things they need to thrive.
But none of that prepared me for watching my own daughter fall apart during COVID.
She's always had health challenges. But when the lockdowns hit and the outside world disappeared, so did she. The adventurous, caring, playful girl I knew became someone who was scared every single day. She refused to leave her room. All she had was her phone.
Professionals told me this behaviour = this diagnosis, that behaviour = that label. Nothing that actually helped or explained what was going on.
“In my heart, I knew there was nothing ‘wrong’ with her. Something was happening for her. But I had no idea what.”
I felt like a failure. I was exhausted. I was constantly fire-fighting. I was completely alone in trying to figure out what was happening.
So I went deep. Research. Books. Extra training. And when I came back to my rots in health play and nervous system regulation, everything clicked. I understood what we’d taken away from our daughters. And, I understood how to get it back.
That’s what I bring to What’s The Feeling - WTF. Not a theory. A live experience. A professional foundation. And a bone-deep commitment to making sure no mum feels as alone as I did.
I built this community so mums stop feeling like failures. So they understand what’s actually going on. So they can build relationships with their daughters, that last.
REAL MUMS, REAL RESULTSFrom Our Community
“It’s not about fixing my daughter. It’s about understanding her and working on myself.”
One of the biggest shifts for me has been understanding my daughter’s behaviour, rather than constantly trying to fix it. I’ve learned that this journey isn’t about fixing her - it’s about working on myself, becoming more open-minded and recognising there are different options available. The pressure has lifted and our relationship feels much calmer because of it.
I used to spend so much energy trying to make everything better all the time. Now I’ve learned to accept that it is what it is. Instead of constantly trying to fix things, I’m more aware of what’s happening and how I respond.
— HD
We’re in it together
WTF showed me that our daughter’s behaviours aren’t set in stone. They change from week to week and that’s all down to their 28 day energy cycle. It’s mind blowing really, because where I used to think it was a behaviour problem, I now see it as a natural part of her month.
It’s ok - understanding what’s happening and why has been a real game changer for me. The community has shown me that we all have similar worries so you feel more at ease. I wasn’t on my own any more. I’m now connecting to my daughter in ways I never thought possible a few years ago.
— RF
“It’s ok not to be ok - for me and my daughter
Before joining, I felt responsible for solving every single problem and managing every situation. Now I understand it’s ok not to be ok - both for me and my daughter. That realisation has brought so much relief and compassion into our home.
WTF has helped me to see that I was carrying too much responsibility. I’ve become better at sticking to my own boundaries, protecting my energy and allowing my daughter to make her own choices. I’m learning that she can be responsible for herself, and I don’t have to carry everything. Every week I come exhausted and leave enlightened and inspired. I can now begin to see the signs before my daughter escalates.
— HD
WHAT’S POSSIBLE (The Reset Roadmap)
Your 5 Stages - to Calm, Connected Parenting
Every mum starts somewhere. Here’s where you’ll go.
-
1
The Fog
I've tried everything and nothing works."
You feel lost, confused, like you’re getting it all wrong. Wondering: is there something wrong with her? Or is it me? What’s going oj?
Your focus: Understanding that behaviour is never just about one thing
-
2
The Shift
"Oh, that makes sense."
You're starting to see the connections - sleep, nutrition, play, screen time. You're beginning to do things differently, to lead by example. You’re calmer. You’re connecting the dots.
Your focus: Shifting your own nervous system first, so you can mirror the behaviour you want to see.
-
3
The Awareness
"I know what's going on and why.
Now you see the bigger picture. You can see the patterns. You know when she’ll have her ups and downs. You respond from calm and connection, instead of reacting panic and pressure.
Your focus: Reading patterns and responding from clarity, not reactivity.
-
4
The Lightbulb
"I can really see her now."
You're seeing her for what she's going through, not just the behaviour on the surface. You’re planning activities together. She trusts you. She feels heard and valued. You know you can do this.
Your focus: Responding with confidence and clarity. Enjoying your daughter again.
-
5
The Crystal Ball
We‘ve got something real. Something that lasts."
As she grows from pre-teen to teen to young adult, you have something that’s real. She feels calm, connected to herself and to you.
Your focus: Celebrating how far you've come. Knowing you can handle whatever’s next.
WHAT’S INCLUDEDEverything You Need - No Overwhelm
Two live touchpoint a month. Real adventures. Real community. That’s it.
🗺 The Reset Roadmap
Your 5 stage framework so you always know where you are, where you’re going and what to focus on next, so you never feel like you’re just winging it.
🫂 1 x Live Q&A Session (Monthly)
So you never have to sit on a question for long. You get the answer when you need it. Bring what’s on your mind. Get clarity. Move forward.
🎙 1 x Alternate Monthly Guest Expert Speaker
Speakers who actually understand girls - bringing in knowledge about topics that concern you (and products that help your daughter), so you don’t have to hunt for them.
🧠 1 x Alternate Monthly Masterclass
Sleep, nutrition, activities to build her senses, screen time and more, so you have the tools to understand what’s really going on. Topics are shaped by what matters most to you.
🌲 Monthly Forest/Adventurous Activities Meet-ups
So you and your daughter have a chance to build confidence and connection through shared experiences that possibly scare the shizz out of you. Real connection, Real growth. Real fun.
👥 WTF Community Space (Always Open)
So you have a place to land when things feel hard. To celebrate the wins. To know you’re not alone. To see that other mums are figuring out this out too. Tis is where the real magic happens through shared experiences.
📖 Resources
The handouts, insights and other resources on the topics you need - all in one place, so you don’t have to go hunting for it.
Your bonuses 🎁
5 Day Reset Kickstart Challenge - So you can experience the Reset Roadmap risk free, get that lightbulb moment about what’s underneath your daughter’s behaviour, and know this is for you.
All Content Available as Audio - So you can listen on the school run, while driving, doing dishes without needing extra time carved out of your already busy day.
WHAT IT COSTSMore support. More understanding. More of you.
For less than a coffee a day.
The WTF Community
Real Support. No Pressure. No FOMO
* Start anytime
A single hour with me costs £150
£47/month
That’s £1.57 a day. Way less than a coffee. Less than a school lunch you forgot to pack.
Monthly £47/month
Pause anytime. No long-term commitment.
Yearly £470/year
2 months free, save £94
Priority access * Lock in your annual rate
The Reset Roadmap - 5 stage framework
Monthly Live Q&A with me (answers when you need them)
Alternate Monthly Masterclasses
Alternate Monthly Guest Speakers
Monthly In Person Adventures (connection, confidence and fun)
WTF Online Community Space (support, celebration, belonging)
Online Resources so you have everything you need, when you need it
And a daughter who feels understood
A mum who finally knows what’s going on and how to help
SAVE WITH ANNUAL:
£470/YEAR (that’s two months free)
Same everything. Just a better rate if you’re ready to commit to the journey.
YOUR GUARANTEE:
If you complete the 5-Day Reset Kickstart Challenge and don't have at least one clear lightbulb moment about what's underneath your daughter's behaviour, you get your money back - no questions asked.
OPEN ENROLMENT:
Join anytime. No waiting, just help right now.
Once you’re in, I’ll reach out to schedule a personal welcome call so we can connect, and I can help you find your starting point in the roadmap.
WHY NOTHING ELSE HAS WORKEDStop Googling at 2am. Start Understanding.
Your daughter’s behaviour makes sense once you see what’s underneath it.
THE NEXT STEP:
Your first move is simple: Book your 15 minute connection call with me.
In 15 minutes, we’ll:
Talk about what’s actually going on for your daughter right now
Identify the one shift that would change everything
See if What’s The Feeling is the right fit for you
No pressure, just a real conversation with someone who gets it, who has been there.
WHAT HAPPENS NEXT:
You’ll get access to the community space. You’ll watch the stage mapping video so you know where you are in the Reset Roadmap. You’ll introduce yourself and meet other mums working their way through the same shizz as you.
Your first live Q &A or masterclass or adventure event is coming up. Show up, be yourself and start building the kind of understanding and connection that actually lasts.
ONE MORE THING:
The fact that you’re still reading this at 2am, Googling, feeling lost - that’s not because you’re a bad mum. It’s because you don’t have the full picture yet.
What’s The Feeling is where that understanding happens. Where you stop feeling alone. Where your daughter stops being a problem to solve, and becomes a person to understand.
Let’s do this.
GOT QUESTIONS?Here are the ones I get asked most.
❓My daughter is autistic, has ADHD or anxiety - is this still for me?
100%. The WTF Community isn't about labels, it's about understanding your daughter as a whole person. Whether she has a diagnosis, is on a waiting list, or has no label at all, the same things matter: how her body is coping, her sleep, her cycle, her sensory needs, screen-time. The diagnosis is one piece of the picture. This is the rest of it.
❓What if I can't make the live calls?
Everything is recorded and you can watch it back or just listen as audio if the school run is the only time you've got. Life gets in the way. That's fine. The community is always there between calls too, so you're never just waiting for the next session.
❓How is this different from therapy?
Therapy works with your daughter. This works with you. Because here's the thing, when you shift, she shifts. This is about giving you the understanding, the tools, and the community to show up as the calm, grounded presence your daughter actually needs.
❓My daughter is only 9 - is she too young?
Not at all. The pre-teen years start earlier than most of us expect, and the patterns that show up at 9 or 10 are the same ones that can really escalate at 13 or 14 if we don't understand them. Getting in early is one of the kindest things you can do, for her and for your relationship.
❓I'm already exhausted - won’t this just add to my plate?
Actually it does the opposite. When you understand what's going on, the weight lifts. You stop fire-fighting and start responding from a place of calm, and everything feels lighter. Everything's designed to fit around real life: short enough to listen on the go, practical enough to actually use.
❓Does my daughter need to be involved in any of this?
Nope. This is entirely for you as her mum. You don't need her to agree, cooperate, or even know about it. When you understand what's going on and shift how you respond, everything between you changes, and she feels it, even if she couldn't tell you why.
❓What if it doesn't work for us?
Do the 5-Day Reset Kickstart Challenge and if you haven't had at least one proper lightbulb moment about what's going on for your daughter, I'll refund you in full. No questions, no awkwardness. I'm that sure about what's inside.